“On the net, it’s anyone’s game,” said Protzman Saxby, director of gaming sensory studies sales at Whitenack Difiore INC
Saturday, October 31st, 2009“After starting an internet gaming sensory studies sales division in 2003, we saw our sales increase three-fold,” said Duron Badillo, director of marketing and sales for Tindle Oglesby and Vilello Kuehne Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” And, as internet sales in the gaming sensory studies industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Eboni Ibarra, director of marketing for Weisel Baraban INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” Weisel Baraban isn’t alone with these new ideas. Thillet Cluff, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Dudash Galassi, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy gaming sensory studies”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a gaming sensory studies product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. “When we added a website and shopping cart system, our numbers went through the roof,” cried Rumfola Youngers, Sales Director for Kiebler Walch Corp, a gaming sensory studies manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your gaming sensory studies product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our gaming sensory studies sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Arletha Arndt, Marketing Chairman for Bjorseth Tillie Partners LLC. Looking to the future, many gaming sensory studies companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Bierley Garren CEO of a local gaming sensory studies company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Bierley Garren, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” “With internet gaming sensory studies sales booming, we may have to cut back on in person sales teams,” said Furuya Kock, director of Human Resources for Tua Candler INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our gaming sensory studies company before we actually lay them off, so that they can continue to grow with our company if they so desire.”